2min chapter

Open to Debate cover image

John Donvan In Conversation with David McRaney on the Science of Changing Minds

Open to Debate

CHAPTER

Deep Canvassing and Relationship Building

Deep canvassing is more for issues that are politically charged. They're attitude-based or value-based. The goal is to get you to explore your reasoning. And the next thing that they do, and this was just introduced because when they were studied by scientists, they needed a way to quantify it. It turns out this is vital to the process.

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