The Importance of Niche Email Marketing

At first, you tried email marketing in general. What ended up resonating was email marketing for professional bloggers. I would like try to find one customer that was doing really well with us and then be like, okay, who else on the internet can I find this like them? Men's fashion bloggers in New York City. All right. Let's go after that. And what it ended up doing is it created this like big fish in a small pond idea.