229: Utility, Pricing, and Entrepreneurship
The Bootstrapped Founder
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The Importance of Pricing Your Product
Many successful SaaS businesses originate from self built excel sheet monstrosities. A successful business sticks around and reliably produces and then distributes a useful product to the people who need it. But once again, we run into diminishing returns because people will only pay so much for any given solution. And that's why founders find it much easier to land a $5,000 customer than a $50 customer.
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