5min chapter

Lenny's Podcast: Product | Growth | Career cover image

April Dunford on product positioning, segmentation, and optimizing your sales process

Lenny's Podcast: Product | Growth | Career

CHAPTER

Mastering Product Positioning

This chapter chronicles the journey of a marketing expert who evolved from engineering studies to leading product positioning strategies for tech startups. Through personal experiences and case studies, the speaker highlights the crucial role effective positioning plays in achieving business success, especially in the B2B sector.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode