Lenny's Podcast: Product | Growth | Career cover image

April Dunford on product positioning, segmentation, and optimizing your sales process

Lenny's Podcast: Product | Growth | Career

CHAPTER

Mastering Product Positioning

This chapter chronicles the journey of a marketing expert who evolved from engineering studies to leading product positioning strategies for tech startups. Through personal experiences and case studies, the speaker highlights the crucial role effective positioning plays in achieving business success, especially in the B2B sector.

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