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78- Pricing is UX
d.MBA
Theorem of Lowering the Price, Increasing Demand
Theory of lowering the price, increasing demand is not exactly correct for certain goods. Tesla seems to be worried that about the position or about the situation of the market. This cutting price seems to be a smart move because what you can do is position your product as the option that is better and people will buy. The problem though is that this is not a great sign for investors.
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