4min chapter

Marketecture: Get Smart. Fast. cover image

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Marketecture: Get Smart. Fast.

CHAPTER

Google's Demonetization of Ad X

Kirk: Google has over two billion publishers in their inventory by far the largest monetizer in general in the world. Most of them, something like, you know, 90% of these publishers are untraceable to an to a seller account. We only have access to a small handful of those seller accounts and most don't give you company or domain information. So we're already sending the money. It's like we're like walking around with suitcases full of cash, letting Google hand it out to whoever and the internet. Is this is this problem being solved? And is it solvable? Oh, absolutely. I think this is the best possible position to be in at this time

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