[Greatest Hits] Senior Product Manager, Mobile Growth at The New York Times: Patricia Martorana - Improving the Quality and Performance of Your App’s Subscription Plan
How I Grew This
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How to Convert a Wider Audience Into Subscribers
When you think about like paid versus organic, where would you say is an organization you're putting more of the focus on? I'm just kind of curious. So it's both to your point with a big organization, right? We have an entire audience team that is closely looking at trends, the storylines, what are feature improvements and enhancements we can make to this. How do we want to use our Facebook campaigns? Do we want to optimize for subscriptions or do we Want to optimize for installs?" "The key to getting people subscribed in general is to develop a deeper relationship with the user"
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