Celebrity Protein Brands and Ingredient Trust

Kirsty Godso is the trainer behind Olivia Rodrigo, Hailey Bieber and Kaia Gerber. After 13.5 years inside Nike, she became the face of Vuori through a multi-million-dollar brand partnership. She reveals what celebrities actually do to build their bodies, why most high-intensity workouts fail, how she sets goals for clients, the truth about protein products, common keto mistakes, and the red flags hiding in “healthy” foods - plus her take on Alo, Lululemon and why the athleisure industry keeps rapidly growing.

00:00:00 Intro

00:02:23 Celebrity Trainer: What Wellness Really Means

00:03:08 Why Women Say Wellness & Men Say Fitness

00:03:50 I Never Planned To Train Hailey Bieber & Kaia Gerber

00:04:55 How Nike Discovered Me

00:07:24 Inside The Billion-Dollar Athleisure Wars (Nike vs Alo vs Vuori)

00:08:41 Why Alo Looks Tacky

00:10:16 What's Wrong With Lululemon

00:11:17 How Vuori Grew 44% While Other Brands Stalled

00:13:32 Do Celebrity Deals Really Build Athleisure Brands?

00:17:03 Why 2016 HIIT Culture Broke Women’s Bodies

00:18:29 How Many HIIT Workouts You Should Actually Do

00:20:31 How I Set Goals For Kaia Gerber & Olivia Rodrigo

00:22:22 The Two Workout Mistakes Everyone Makes

00:23:44 Why I Never Set Weight-Loss Goals

00:26:49 The Goal-Setting Lesson That Changed Everything

00:28:46 beehiiv Ad

00:30:07 How Stress & Hyperfixation Ruin Results

00:32:42 Why Exercise Is Back As The #1 Resolution

00:34:35 Kirsty’s Take On The New Body Era

00:35:55 Celebrity Protein Brands — What’s Really Going On?

00:38:06 Protein Label Red Flags (Don’t Buy This)

00:40:18 What I Throw Out Of Clients’ Kitchens

00:43:15 Why Most People Quit Before Results Show

00:45:23 “You’re A 6/10” - The Mindset Shift That Works

00:47:11 Tough Love vs Self-Trust In Motivation

00:50:51 Cozy Earth Ad

00:51:57 Hoffman, Trauma & My Need For Control

00:58:26 Leaving Nike: Realising My Success Was Always Me

01:00:19 The Signs It’s Time To Leave Your Job

01:02:31 The Truth Behind My $2M Vuori Deal

01:04:14 When The Internet Finds Out Your Worth

01:05:49 Why I’m Betting On My Own Businesses Now

01:08:23 Femininity, Fashion & Body Confidence

01:10:56 Dating In LA & “Hot Smart Foreign”

01:14:10 Rapid Fire: Range Rover, Coffee & Cold Plunges

01:16:03 “Burn 2.0” - Naming This Season Of Life

01:16:43 Where To Find Kirsty Godso

01:16:49 What HSR Should Help Her With Next

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Episode Sponsors:

beehiiv - http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-28

Cozy Earth - http://cozyearth.com with code HSR, or until February 8th you can Buy One Get One Free on pajamas with code: HSRBOGO

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. 50% off your first month of Pyro when signing up for a monthly membership using code HOT50. Users can use this link and it will automatically apply at checkout for them:https://pyro.kirstygodso.com/register?promocode=HOT50&plan=6705c9272ca6753176671a442

. 15% off an order of Made Of Protein with code HSR used at checkout on:https://madeof.life

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Follow Kirsty Godso:Instagram: https://www.instagram.com/kirstygodsoWebsite: https://www.kirstygodso.com/

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