
How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
Uncensored CMO
The Power of Consistency in Marketing
This chapter emphasizes the importance of consistency in marketing, particularly for family-run businesses focused on long-term growth. It discusses the value of longevity in advertising campaigns and the disconnect between marketers and their target demographics, advocating for a more inclusive and audience-centered approach. The conversation also challenges common misconceptions about consumer behavior, urging marketers to prioritize emotional connections over technological trends.
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