Uncensored CMO cover image

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

Uncensored CMO

CHAPTER

The Power of Consistency in Marketing

This chapter emphasizes the importance of consistency in marketing, particularly for family-run businesses focused on long-term growth. It discusses the value of longevity in advertising campaigns and the disconnect between marketers and their target demographics, advocating for a more inclusive and audience-centered approach. The conversation also challenges common misconceptions about consumer behavior, urging marketers to prioritize emotional connections over technological trends.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner