5min chapter

Young and Profiting (YAP) with Hala Taha  cover image

YAPClassic: Donald Miller on Storytelling for Business, How to Clarify Your Message So Customers Engage

Young and Profiting (YAP) with Hala Taha

CHAPTER

How to Name Your Brand

Donna Brazile: Does the name really matter? Well, I do, but it does matter. You can have a company name that is poetic and sounds beautiful, but you're going to have to work really hard in order to build it. Uber is successful and they don't say on demand taxi services. It's not the name of their company, but they had to spend hundreds of millions of dollars. They had to make life very, very easy in order for it to grow. We call this those business made simple because we make business simple.

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