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Mobility special

The Entrepreneurs

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Navigating Electric Mobility: Polestar's Strategic Evolution

This chapter explores Polestar's transformative journey in the electric vehicle market, emphasizing its shift to U.S. manufacturing and expansion into Europe. It discusses the implications of government policies, consumer preferences, and the company's innovative approaches to adapting to industry challenges. The conversation also touches on the evolving retail landscape for electric vehicles, highlighting the need for enhanced customer experiences and strategic execution.

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