Thumb Nail Development - Is Thumbnail Development Really Important?

A friend of mine, who has a guitar at you two channel, he's got like 300 thousand subscribers, and he started noticing this stuff. He worked with the with the people that i had a consultation with, and realized these things we're talking about right now. We've been fo on thumbnail actually being the most important. Once we, we won't even move forward with the video unless we feel like we nailed the thumb nail. And then we create a title, and then we start the conversation about what exactly is the content and the stories are going to be in this video.