The Importance of Clarity in Your Marketing

If I had to pick something, especially for an established business that knows who they are and knows what they're doing, the thing I would spend the most amount of time on is on the messaging. So there's a spot to be cute and clever and fun and all that, but it's like,Wait, wait, wait down the line. And once you've nailed your message of, so I call it the clear offer formula, which is like, we help X do Y so you can Z without W. It's essentially, we help this kind of target market do this by doing this thing so they can get this thing without this other thing that they don't want.