Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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What Makes a Good Job?
The way we are criteria for like what makes a good job is the wake up in the morning test, right? It's got an action verb and a direct object. The job executor derives value from it. If they don't derive a ton of value from it, like sell the used car, where you're getting thousands of dollars, they do it frequently,. So it's value in a different way.
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