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2min chapter
How to build signal-based marketing plays
The Proof Point
Harnessing Market Signals for Effective Marketing Engagement
This chapter explores the significance of interpreting market signals for effective marketing strategies, moving beyond conventional metrics. The use of technology, like Common Room, is highlighted as a means to enhance engagement and enable sales teams to connect with potential customers in a more relevant way.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode