The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
B2B Growth
00:00
What Are the Key Metrics for Content Marketing?
quality is always key there. You have to be really de deliberate about how youre proaching content. Metrics are everywhere in a lot of other marketing channels. Rit you can set up tracking an attribution for organic just like you can for paid, and you can know exactly how much revenue it's bringing. It's amazing how many places start off really strong with a paid programme and then start doing content marketing,. But tell you that they don't have tracking an attribution in place for their content marketing programme.
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