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3min chapter
‘Tis the season — wait, that’s not the real thing!
Marketplace
AI's Impact on Advertising Creativity
This chapter explores the merger potential between Omnicom and Interpublic Group, focusing on the transformative role of technology and AI in advertising. It critiques the use of AI in creative processes, examining both its benefits in concept visualization and the challenges it presents in terms of aesthetics and consumer acceptance.
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AI-powered
podcast player
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode