38. The journey to ABM | Avoma
Let’s talk ABM
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You Don't Need Technology to Do a B M Campaign
Yang: Technology is great, we all love a bit of technology, but that's not what really a b m is about. You need good people, good strategy, good thinking, good creative and trying good story telling. And with that you can build a very, very serious abim strategy and programme. Then the rest comes later. Yang: When choosing which company to work for, there are some things that're very important to you on a very human level,. why you choose to work for one company over another? Could you elaborate a bit more than that? Absolutely.
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