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2min chapter
Marketplaces Deep Dive with Ramesh Johari
ACQ2 by Acquired
Is There a Level of Certainty of the Thing That You're Selling?
Marketing is about transferring risk over from the buyer to the platform as you go down that funnel. If i'm selling you conversions, i'd better be making sure the're conversions. I think this instant book example on air bean b is another one of those,. like thinking through what's the level of certainty of the contract that i want to offer?
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