Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
The CMO Podcast
Integrating AI: Strategies for Adoption and Marketing
This chapter explores the incorporation of AI technology in organizations, highlighting the significance of familiarizing teams with these tools to enhance productivity. It also discusses the use of AI in marketing strategies, focusing on synthetic data for quicker market analysis and the necessity of validating AI insights with traditional research methods.
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