Many of these things that we're seeing experiments now are likely to get scale adoption. Social tokens is, for me, a nice future point, because i could see this is coming. Why would you not turn the intangible of brand and community into a tangible of a token your unleashing billions of dollars of value? It's going to be very hard to regulate supporters of football clubs. These are average people. You're giving them an asset that they can own, that's not noseble valuations, that they can develop, and they can help. The political back lash of trying to stop this is too big. So it gives you lot of ways of living in the future by extrapol