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Jargon

The Why Factor

CHAPTER

Exploring the Conceptual Confusion of Known Knowns, Known Unknowns, and Unknown Unknowns

The chapter analyzes the popularized terms 'known knowns,' 'known unknowns,' and 'unknown unknowns,' questioning if they are jargon used to obfuscate, particularly focusing on the intriguing term 'unknown.' A comparison to Donald Rumsfeld's communication style is drawn, depicting it as leaving a convoluted trail akin to a squid's ink.

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