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US content spend cutbacks, anime's growing investment, and DAZN's future in France

The Amp

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The Allure of Anime: A Strategic Investment for Streaming Services

This chapter explores the rising investment in anime by global streaming services, underscoring the longevity and extensive catalogs of popular titles that boost user retention. It also examines the transition to an advertising-driven market and the opportunities for growth in expanding anime content, especially in Europe.

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