Lauryn & Michael Bosstick from The Skinny Confidential
Give Them Lala
00:00
How to Build a Community for Your Business
"I think I try to look at things. Like I was, I think about how things connect," he says. "It's more important to think about like, how is that brand positioned within the entire ecosphere? And is this something the community is going to resonate with?" He adds: "All I want is a gene."
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