The Greatest 'Funnel' Opportunity That Everyone Missed (Including Me)
The Russell Brunson Show
00:00
The Trust Tipping Point
For every single sales transaction that happens, there's this point where you've overcome their skepticism and built enough trust for them to buy. We came up with this concept that we call the trust tipping point. And so when we're looking at a webinar, a lot of times with what you've done with a perfect webinar, they get to that point.
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