Storytelling in the Digital Age and the Speed of the Startup
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Evolving Audience Engagement Strategies
This chapter explores the transformation in audience acquisition practices within media and digital publishing, shifting the focus from mere subscriber growth to meaningful engagement and retention. It highlights the importance of fostering loyalty through emotional connections and effective storytelling, while also discussing the balance between brand demand creation and performance marketing. The conversation emphasizes how brands can achieve sustainable growth by prioritizing genuine interactions and understanding audience metrics over traditional acquisition methods.
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