How to Slid the Scale as a Consultant

As an entrepreneur, as you go through your career, you slide that scale. So it goes from intern to employee to freelance to consulting to services to products. The fundamental shift that needs to happen is that in this case, the clients are coming to the consultant and saying, this is what I'd like you to do. If you do whatever the client says, you're not going to be developing any unique IP. You want a catch phrase or a tagline for your site that's hyper-specific.