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Square is rebranding as block and jack darcy is back in the headlines. I think perhaps twitter and swear, because they both logically could pursue crypto currency features, were maybe going to start overlapping. This week in start ups is brought to you by lemon i o. Need to speed up your product development without draining your budget? Hire vetid engineers from europe at lemon dot i o. Get 500 dollars off your first hire at market a hire dot com. Join more than forty five thousandp world wide who are driving results with data.

First, Jason covers Square's corporate renaming to Block to reflect their broader ambitions (2:11), breaks down the genius of Spotify wrapped (13:15), and gives a nod to Grab's public debut (16:41). Then, Jason is joined by 3 founders who went through the Launch Accelerator, to extract the lessons from the early days of running a company. First is Paul Bloch of Fathom, an AI-enabled podcast search platform (23:03), then Zach Hudson of Deft, a E-commerce search engine (41:58) and finally Liam Gerada of Krepling, a no-code e-commerce platform (54:19).