Why That Worked  – Presented by StoryBrand.ai cover image

#88: Jason Feifer—How to Embrace Change and Be Adaptable

Why That Worked – Presented by StoryBrand.ai

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Innovation - What's the Problem With an Innovation Department?

Roxanne Jones: You need people who are very, very aware of what your consumers want and need. She says they should be in touch on a autoangistic, a constant basis with their consumer. Jones: A friend of mine named richele de vaux is a Consumer Insigts researcher. Her report blew the socks off an athletic compression sock company's founder. The messaging changedt the way in which to think about the product changing as a result, growth just exploded.

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