036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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Compared a Me a Cat?
Digital advertising has become massively over obsessed with targeting numbers of ieballs, campaign planners or algorithms can't account for. Most stigital advertising doesn't work like net flicks or amazon where i might buy something and be recommended something very similar immediately after. The last thing i want now is to be peppered with fridge adverts - that's exactly how the ois bloody, badly works.
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