The Five Wis and Defining Success

Cindy Chen has over 8 years of experience in Product and UX across SaaS, ad-tech, Telecomm, Fintech in B2B and B2C markets. She is currently a Product Manager at Spotify. In this episode, we will be talking about the five why’s - a tried-and-true method to effectively uncover user needs, leveraging the JTBD framework, and defining success metrics with your customers from the beginning.

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