Reinvention, Partnerships, and the Future of FX Matt

In the mid-’70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation’s oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16 gallons of Matt’s Premium Lager. Part keg party, part party trick, F.X. Matt’s beer balls were all the rage in the Eighties, and soon drew competition from local rivals and national heavyweights alike. Joining Taplines today to talk about beer balls and so much more is fourth-generation Matt and president of the brewery that bears his family name Fred Matt. Don't forget to like, review, and subscribe!

---

Hosted on Acast. See acast.com/privacy for more information.