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Radhika Dutt | Radical Product Thinking | ep.12

Product People Podcast

CHAPTER

The Alternative to Engineering Led and Sales Led

Both engineering led and sales led make it very hard to scale in the long term. The opposite of that is engineering led where we're building these shiny objects, but that leads to a very inefficient approach to innovation. What's the alternative to both of these options? Many people have said, have called it product led. And I really dislike that term because the moment you say product led, you know, what happens is there is... You hit strategic swelling as well.

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