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4 Seasons Of Copywriting

Copywriters Podcast

CHAPTER

Seasonal Marketing Mastery

This chapter examines how to leverage seasonal themes in marketing, using Jell-O's creative cookbook campaign as a prime example. It highlights the importance of storytelling and emotional connections in driving consumer behavior throughout the year, emphasizing targeted promotional strategies for different seasons. Additionally, the chapter discusses the significance of understanding consumer patterns and adapting marketing tactics to enhance engagement and sales during seasonal shifts.

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