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9min chapter
Desire for Data-Driven Personalization Unites Demographic Segments
Banking Transformed with Jim Marous
Harnessing Data for Personalized Banking
This chapter delves into the challenges faced by financial institutions in utilizing data effectively, with a particular focus on Utah's credit unions and their success in international wire transactions. It emphasizes the necessity of understanding customer motivations and providing personalized experiences, thus moving beyond basic services to foster deeper engagement and satisfaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode