"Non-course of copywriting has a really different flavor in your mouth from traditional sales copy," he says. "You can agitate the problem by just pointing out to your customer, to your client, to your consumer how that problem is impacting their life." When you solve a problem, 'you often inherit new problems,' and it's not always going to be about money or romance but first world problems.
Do you struggle with how to talk or write about your business? Are you secretly a lil’ afraid of sounding like a “girl boss”, too pushy, or using too much marketing-bro speak? Same.
In this episode, Michelle explores the concept of non-coercive marketing and how to sell and talk about your Sacred Work and business, without being sales-y.
Michelle covers:
- the role of authenticity in the way we sell
- what storytelling and non-coercive copywriting have in common
- how to practice non-coercive copywriting in real-time and how to be persuasive without being manipulative
and more, ofc! 😉
Thoughts? We want to hear what you think! Let us know and connect with host, Michelle Pellizzon-Lipsitz, and team Holisticism and tell us what you think about non-coercive copywriting.
---
Support this podcast:
https://podcasters.spotify.com/pod/show/twelfthhouse/support This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
thetwelfthhouse.substack.com/subscribe