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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

The Heuristics of Advertising

In reality, I don't need you to do any of those things to put you into hypnotic state. You are making a decision to be hypnotized. We can do the same thing in our messaging and advertising. Are you over? Are you over the age of 65? Are you on Medicare? Would you like to know how to lower your cost of Medicare Part B? Yes, yes, yes,Yes.

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