Three Rules cover image

Death to the Status Quo

Three Rules

CHAPTER

How to Find the Farthest People in Your Audience

"We did like an email campaign that was called away out there and the premise was who's the farthest person in our audience?" "The stories that people submitted were just so fascinating and almost like emotional. Like I feel like I cried reading a lot of these responses is just people saying like, I live in this area in this small town," he says. 'When I receive your email or when I engage with this community, I feel likeI have like this lifeline to ... a creative sphere'

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