2min chapter

Hidden Brain cover image

The Snowball Effect

Hidden Brain

CHAPTER

What Are Weak Ties?

i want to spend a moment defining a couple of terms that are going to come up repeatedly in the conversation. Sociologist call the connection that you and i had at the gate a week tie. The term weak ties and the complement strong tie come from the sociologist mark ranevetter, who is personally one of my intellectual heroes. And so it what mark did that was so interesting, as notice that these weak ties that don't play a huge role in how we conceptualize or think about our social networks, are largely invisible. But nevertheless, theyre playing this important for the transmission of ideas and information and diseases, of course, from community to community and across nations and ultimately across

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