443: Product wisdom from an innovation veteran – with Ken Gray
Product Mastery Now for Product Managers, Leaders, and Innovators
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The Importance of Understanding Customer Needs
Eclint: I like to get some of your lessons learned over the years. How do we go about actually creating value for someone? He says understanding what customers needs is about having the right people on your team, knowing the right people and building deep relationships with customers. "The most important product marketing work you can do is inbound to the manufacturer," he says.
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