How Do You Draw People in to the Information Architecture Process?

Soi talk about their process, how they approach information architecture. Then you pick one of the lenses in the book, and i work through one of those. And then you always conclude with a little bit of vice for anybody whos, you know, newwere practitioners. Iave really thought iven look backn on all of those a, what was really striking to me was in the first question that i asked a which sally about how you draw people in to the ia process.