
Mark Cuban doesn’t believe in following your passions | ReThinking with Adam Grant
TED Tech
00:00
Is Your Brand Loyalty a Competitive Advantage?
Research shows organizations that advertise integrity are most likely to be accused of hypocrisy. So in that sense, it sounds like your competitive advantage is actually your brand loyalty. "I have a fundamental ellergic reaction to the idea that a pharma company should be pushing drugs on people"
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