How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

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From Shorts to Snowboards: A Fashion Journey

This chapter chronicles the speaker's entry into the fashion industry, beginning with the creation of vibrant baggy shorts for men in the late 1970s. It highlights the challenges faced in marketing unique styles amid conservative trends, the evolution of their brand through skateboarding and snowboarding cultures, and how personal passions influenced their strategic decisions. Ultimately, the narrative reflects on the intersection of creativity, commerce, and the speaker's transformative experiences in both business and wellness through yoga.

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