#614: Don't Let Your Message Leave Your Prospects Cold
The Advanced Selling Podcast
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The Importance of a 30 Second Elevator Pitch
i think we've been misled by people who have said, whel you got to have a 30 second elevator pitch case you're riding up in the elevator of somebody and they say, what do you do? That whole thing really discounts and dilutes the power of a good, clear message. Plus, i think it's hard for people to put themselves in the shoes of the person that's hearing the message. I feel like part of what's led us astray over the years when we're trying to do feature feature benefit stuff is not asking yourself: What is my intention behind my messaging? It can mean a lot of different things.
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