The Ipl and Teamless Versus Grub Hub

I loved so that I just want to call back to one of the things you said there about the investment bankers not knowing the brand and just Or like knowing Teamless versus grub hub. Like it reminds me a little bit of like in advertising world When you're doing like a outdoor campaign or something like that You often will buy billboards where executives live. And so that is an interesting idea about How the modern version of that right because you know that was something that happened some time ago, but the lessons still remains.

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