Contrasting Campaigns: Trump vs. Sanders in 2016

Make America Great Again. This Trump message has become widely recognisable since 2015, when he began articulating his protectionist, anti-Washington, nationalistic, America First message. Trump wanted to appeal to the ‘forgotten men and women’ of America, those who had been left behind by globalisation. But he could not do this alone, so what team did Trump establish around him? How did they help him formulate his strategy? And how was Hillary Clinton shaping up to challenge him after her bruising primary against Bernie Sanders?

In the second episode of The Rest is Politics: US’ series on How Donald Trump Won the White House, listen as Anthony and Katty look at how both sides of the race prepared for the campaign trail. What was their strategy, who were their teams, and what message were they taking into the race?

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