Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok
Music Ally Focus
00:00
Musicallai
Cecile: Once you get people in there, it gets so much easier to really get to know each other. So that product development phase becomes really easy and you can almost do it in collaboration with the fans again. What do artists say about NFTs? This is something where artists have been sort of supposedly been empowered, but I've also spoken to a lot of artists who think that they've been taken advantage of. Cecile: The most immediate ones that we'll see are tokenization as a sort of membership, if you'd like, for maybe for fan clubs or for a membership of an artist's discord.
Transcript
Play full episode
