Is This Dating a Farmer's Market?

It was kind of co-opted for a while by just chefs and meat enthusiasts, thinking it was some sort of industry way to connect directly to the supplier. The moment we changed the logo from a cow's heart, which isn't immediately obvious to somebody who doesn't work in the meat industry, to an actual classic heart shape,. It really did click then. But now that people understand that it is a place you can go and meet a farmer, I believe it's beginning to hot up... Well, if my wife found that app on my phone, I'd be out on the patio.