543: When Something Doesn't Convert, This Is Usually Why -- The Anti Marketing Hack Series #4
Embodied CEO
00:00
How to Use Specific Language to Stand Out From the Crowd
When something isn't working in your marketing, usually I can pinpoint it back to the messaging. Yes, of course, the strategy and the targeting and the experience all plays a part. But honestly, none of that matters if the messaging is not in place. And I think normalizing and understanding that getting your messaging to the place it needs to be is also a process.
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