This year, millennials surpassed baby boomers as the largest living adult generation in the U.S. And that’s not the only shift that’s underway. Millennials also make up the largest working cohort, and they’re the first generation to spend their early lives on the Internet.

Millennials are also driving megatrends – technology, demographics and social change, urbanization, climate change and emerging global wealth. On this episode of The Bid, Nora Vonier, Head of Product Marketing for U.S. Megatrends, discusses how.

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Episode 271 - Rob Bailey

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